Custom packaging boxes have been the hottest topic for the brands these days because of the prevailing trends and the rising competition. They are unique for the packing of products of every type in a personalized manner.
What do you think makes one product better than the other?
And why does a brand or a product fail even with expensive encasements?
It is because every packaging is not an effective packaging!
If you have been struggling with the success of your brand then there may be a chance that you are lacking somewhere in product presentation and functionality which claims efficiency and effectiveness.
Sleek design and top-notch branding are must but here are some basics that no one highlights, that will cover the overall product packing requirement for custom packaging boxes.
Understand your Audience
Custom packaging boxes offer you the freedom to create the desired outlook for the products by modifying them according to your target audience.
After all, it is the customer who is going to invest in your product.
To appeal to the customers it is important to understand if they are part of a niche or more of a mainstream market.
Before finishing your design for the product these are the things that need to be researched;
- Carry out some market research
- Study your target audience
- Figure out your key demographics
- Cater your audience need
This way, your product will run off the shelves or stores faster than Batman when the Joker is in town.
Evaluate Strength Needs!
Every product that comes into existence has to travel from point A to point B and it is important to go for the containment according to the traveling need of the product. There are two possibilities for any product that can help in determining the strength of the material;
- It has to be shipped from the manufacturer to the retailer
- E-commerce business; it needs to ship products at different locations and is open to more damage as a company cannot be sure where their product would end up in the future.
Go for custom packaging boxes that are strong and sturdy like cardboard, kraft, and corrugated cardboard boxes. Heavy-duty containment is perfect if your product is fragile and needs to travel more.
Meet the Size Needs
Let us just say that your product comes in three to four different sizes but what are the ways to go economical with your bag shaped box auto bottom. How about creating two different sizes that can easily accommodate all the other sizes. It helps in saving time, money, and effort and will ensure the consistency in design that is most loved by the customers.
Do Not Overlook Packaging Ergonomics
There is nothing to get confused about this fancy term. In simple words, it is the way customers interact with your product packing that includes opening and closing. Whatever style of the box you go for, be sure that customers do not face any difficulty in opening your product because there are chances that their frustration with the closure of the box would prevent them from coming back to you.
This is why custom packaging boxes are tailored specifically according to your product needs.
Follow The Trend
Last but not least, it is as important to go with the trend as much it is to be considerate about the target audience, brand’s standard, and customers’ inclination.
Bag shaped box auto bottom is the most trending box style for products like food, cosmetics, pharmaceutical, and other retail items because of their uniqueness and functionality. Bag shaped box auto bottom comes with an automatic bottom that automatically seals up when assembled. They are made up of the sturdiest materials that perfectly secure the product and give a very fashionable outlook.
For companies, it is the most important to be economical yet premium with their product packing. Wholesale is the way to go; they offer the lowest possible rates for custom packaging of various types such as product, storage and shipping boxes.
Keeping these not so obvious but significant packaging requirements in mind, it is important to choose the right box. Bag shaped box auto bottom is the most economical and durable solution for your packing needs. You can always add an additional charm to your bag shaped box auto bottom with custom printing and lamination because it is important to give your product an individual identity along with other needs.