Over the last twenty years, I have devoted my life astoundingly to the cosmetic packaging industry hailing from a marketing perspective. I have supervised and shaped thousands of cosmetic packaging and since a lot of emphases has been placed upon the eco-friendly packaging over simply pretty packaging, our cosmetic company deeply relies upon the deployment of naturally friendly materials that neither harm the individuals nor tarnish the biosphere. Nowadays, due to the roaring competitive era of fashioning the most appealing packaging to upswing a product’s chances of a profitable sale, aesthetically extravagant measures are adopted by the cosmetic packaging sector to please the clients, especially those of the fair sex. However, there is an opulent share of pros and cons when it comes to talking about the overstated designed boxes of skin care and cosmetics, such as lotions, lipsticks, eyeshadows, foundations, and other cosmetic accessories.
A finely packaged product such as a luxuriant packaging can impart tons of finesse and classiness to a bundled cosmetic object such as a subtly fragranced lotion, and just due to the elegance personified by the brand, the persona and image building of that particular brand is shaped impressionistically upon the minds of the onlookers. Sophisticatedly crafted lotion boxes create quite a milestone when it comes to bag the most fascinating opportunities to pamper yourself with exquisite cosmetic treats and if it is simultaneously eco-friendly, that’s quite a plus point too!
The eco-friendly packaging relies plenteously on the three R, such as Reduce, Re-use and Recycle.
For a fact, I know that packaging is quite an imperative factor to conquer the minds of our consumers. The more ostentatious is the appearance of a packaged cosmetic product, the greater are the chances to garner better sales. However, this implication does not supplicate all the customers, as some customers like to use recyclable materials only, due to an environmentally aware conscience, they prefer to go for a simpler, greener packaging than a flamboyant show of exaggerated vanity.
Many cosmetic houses used by the posh class mainly, rely on profoundly embedded layers of prodigal plastic packaging to store the cosmetics and it’s a pity to observe each consumer excitedly peel off layers of plastic and discard the environmentally lethal layer of plastic in an inkling and trash it away, without reflecting upon the dangerous effects that would be conjured on the natural landscape of our planet Earth.
The go green train is the unicorn of triumph every cosmetic brand aspires to hop on today and nowadays, it’s all about saving your planet from the detrimental effects of noxious packaging. Most companies are relying upon adopting biodegradable packaging that gratifies a sense of environmental friendliness. A lot of awareness campaigns have been triggered to educate the masses about the significance of being environmentally friendly and thus, using the materials that are both safe for your skin as well as your home planet. A very forbidding image of pollution has been rendered by the money-oriented cosmetic giants in accordance with the statistical reports generated over the past few years. Due to the extravagance of cosmetic packaging, one-third of landfill mines have profusely triggered the dangerously rising levels of greenhouse gasses and other contamination effects.
However, many environmentally educated firms have revised their marketing and packaging algorithms and devised some of the most adequate strategies to use the latest possible materials for packing the cosmetics, such as lotions, creams, foundations, etc. Nevertheless, the biggest hurdle that presents in the way of “going green” is the fact that since the cosmetic products are so delicately structured, they require a very appropriately suitable packaging to keep the elusive contents as safe as possible. It is good to be a part of the Vanity Fair, but one must strike the right balance to preserve the integrity and the wellbeing of one’s environment in an ecological approach towards life.
Lately, a lot of cosmetic companies have revised their approaches towards packaging and while they maintain the ubiquitous packaging, they adhere to the eco-friendly friendly factor. Most of such cosmetics are packaged in the corrugated Kraft boxes that are manufactured colorfully with intricate patterns and thus, created in a biodegradable manner.